SKIMS, the shapewear and loungewear label co-founded by Kim Kardashian, is offering refunds or store credit to shoppers who bought its $148 accessories advent calendar, after a wave of unboxing videos accused the brand of filling the box with cheap filler. The company said it had reached out to every buyer of the SKIMS advent calendar individually, according to a statement given to Today and reported by the Daily Mail.
The calendar was released last month and, according to the brand’s website, features 12 days of “fun surprises.” Fans rushed to buy it. Many of them were unhappy with what they found inside.
SKIMS says it contacted every buyer
In its statement to Today, a spokesman for the brand said SKIMS is “aware” that “the calendar didn’t meet expectations for some.”
“We have personally contacted every customer who purchased the calendar and offered them a choice of a full refund or a SKIMS credit to put towards other products.”
The spokesman added: “We want every customer to be truly happy with what they receive from SKIMS. Their feedback matters to us and will directly shape how we approach future releases.”
The Daily Mail said it had reached out to SKIMS for comment.
What was inside the SKIMS advent calendar
The 12 doors did not contain apparel. Among the items were a set of hair scrunchies, several bobby pins, hair clips printed with the word SKIMS, and a SKIMS “squishy.” Also included were a small teddy bear keychain, hair ties, what appeared to be two small hairbands, a small comb, a SKIMS keychain and a small compact mirror.
For a calendar priced at $148, customers on social media said the contents did not come close to justifying the cost, with some calling the haul “junk.” More entertainment news coverage from NarwhalTV follows the brand’s response.
A TikTok unboxing passes 65 million views
The most-watched reaction came from a TikTok user known as @wetsloppyswollen, who filmed herself opening all 12 products this week. That video has drawn more than 65 million views and became the center of the backlash against the underwear company.
The first item she pulled out was the small teddy bear keychain, which she appeared genuinely pleased by. Her enthusiasm faded with the next door, which held a handful of hair ties.
“Okay?” she said, visibly confused. “Always need some hair ties I guess.”
Then came the hair scrunchies, the bobby pins, the SKIMS-branded hair clips and the squishy.
“I’m gonna lose my mind. I’m about to get pissed off,” she said. “I better start pulling better s*** because this was way too expensive.”
Later doors produced the hairbands, another set of bobby pins, the comb, the keychain and the compact mirror.
“Perfect, more bobby pins, I wanted that so bad,” she said sarcastically.
Comment sections pile on the price tag
Viewers filled the comments with complaints about the gap between the price and the contents of the SKIMS advent calendar.
- “I wouldn’t pay $15 for that,” one person wrote.
- “This is straight up disrespectful,” said another.
- “It kept getting worse,” joked someone else.
- “$150 is WILD for maaaaybe $20 worth of stuff,” another commenter wrote.
- “Genuinely disrespectful to their customers,” read another comment.
- “This is blatant robbery,” scoffed a different viewer.
One person compared the products to a “Temu joke,” while another user described them as “junk.” Someone else simply wrote: “The audacity.”
Influencers post their own hauls
Other TikTok users posted reviews after opening the box, with similar conclusions. Influencer Joanne Pauze wondered: “Kim… is the rest of the bra coming on Christmas Day?”
Another woman posted pictures of her “haul” and wrote: “I don’t know what I expected, but I know it wasn’t this. I should’ve bought clothes instead.”
Social media star Henna Ali posted her own unboxing video with the caption: “I love Skims, but $160 for this advent calendar feels like a miss.”
Refund or credit, customer’s choice
Under the offer described by the spokesman, buyers do not have to keep the box or settle for store credit if they would rather have their money back. The company framed the choice as a full refund or a SKIMS credit that can be applied to other products in its range, and said customer feedback would shape how it handles future releases.
SKIMS has not said how many customers bought the calendar, how many have asked for refunds, or whether the product will remain on sale. The brand, which Kim Kardashian co-founded and which built its reputation on shapewear and loungewear rather than accessories, has not issued any further public comment beyond the statement to Today.
